FAQ'S

A: Affiliate marketing (as related to Internet marketing) refers to the sharing of revenue between advertisers and publishers. Compensation is based on performance from sales, clicks, registrations or a combination of such.

Q: What does “CPA” stand for?

A: “CPA” stands for Cost per Acquisition or Cost per Action and is a leading form of media buying that provides advertisers with the true value of a consumer. As a payment model, CPA means advertisers pay publishers per lead. The lead is a set action by the advertiser which publishers’ users must complete. Such actions range from inputting eml address or zip codes to purchasing a product. Payouts for set actions vary accordingly.

Terminology

Above the Fold: Once a web page has loaded, the part that is visible is said to be ‘above the fold’.

Adsense (Google): Text and image ads that are precisely targeted to page content, from which the webmaster earns a percentage of the price per click paid by the advertsier.

Advertiser: The person selling the goods or service; also knows as the merchant. The advertiser or merchant pays affiliates for sending traffic to the merchant’s web site after a product or service is purchased.

Adware: Also known as “spyware”, a program hidden within free downloaded software that transmits user information via the Internet to advertisers.

Adwords (Google): Google’s Pay Per Click (PPC) advertising program.

Affiliate/Publisher: A website owner, search engine marketer, media buyer or email list owner who promotes a merchant’s products or services and earns a commission for leads or sales.

B2B: Business to business marketing.

B2C: Business to consumer marketing.

Confirmation/Thank You Page: A page that loads when customer has completed the desired action.

CPA: Cost Per Acquisition/Action. Actions can vary from a user inputting their email address or zip code (email/zip submit) all the way up to the purchase of a product.

CPC: Cost per click.

CPL: Cost per lead.

CPM: Cost per thousand impressions.

Creative: The advertisement provided by a client; banners, email text or html creatives, etc.

CTR: Click thru rate. The number of people who click on an advertisement after seeing the ad. Clicks/Impressions.

eCPA: Effective cost per action.

eCPM: Effective cost per thousand impressions; allows you to compare CPC, CPA and CPM pricing models.

EPC: The EPC is the “Earnings Per Click”. This figure is calculated by dividing the commission by the number of clicks generated. The EPC will give you a gauge of how well your campaign and/or affiliate are performing. If you have a large number of clicks, but a low amount of commission, this will translate into a low EPC number, which would tell you that although traffic is being driven to your site, not many people buy something once they get there. You could then adjust your campaigns accordingly.

Incentivized Programs: A program where the user is given something in return for either clicking on an advertisement, viewing an ad, or completing the action. 1cpanetwork does not allow this form of marketing on the non-incentive offers.

Landing Page: The first, and sometimes only, page of an advertisers offer. Should detail the action desired and have a strong call to action.

Lead: Information that would potentially be a consumer of a product.

Long Form Lead Gen: A form of data that includes a lot of info: address, age, etc. and typically some sort of qualifiers (ex: How much debt do you have?).

Pixel: A 1×1 piece of code placed on the thank you or confirmation page of an offer. This pixel “fires” each time the page is loaded allowing us to track completed actions.

PPC: Pay per click, typically refers to search engine marketing where you pay for clicks.

Publisher/Affiliate: A person or company that promotes traffic to our ad campaigns via their method of choice (search, email, contextual, onsite, path, networks).

ROI: Return on investment.

Short Form Lead Gen: A form of data that does not include much more than just the email address, name and address.

Uniques: The number of unique people as determined by IP address.

URL: Uniform resource locator. The web address of a page.

Vertical: A group of offers. For example: Health and beauty vertical, debt vertical, work from home vertical, etc.

Viral Marketing: Marketing phenomenon that encourages people to pass along a marketing message.

Whois: A website that tells you who actually registered and owns a certain website.

Q: When and how do I get paid?

A: Our payment term is Bi-weekly! Payments are made the 1st and 16th of each month for commisions earned in the previous period. For example. any commisions earned between the 1st and the 15th of the month will be paid out on the 1st of the following month. If your balance for the period is over $100 and you have provided complete payment information, you will receive your payment shortly thereafter. Unpaid balances are rolled-over to the next period. 1cpanetwork provides payment by check or PayPal account.

Q:How do I get paid?

A:The two most common methods of payment used at 1cpanetwork are either check or Paypal. If you would like to change your current method of payment you can do so by editing that information in your account. Other options such as International Wires or Direct Deposit/ACH are also available. For specific countries, we can do western union. What you need to do is choose the payment method in your account as “The other” and enter your western union info there, including name, country, city, address and your phone number.

Q:How to submit your W8 & W9 Information?

A:In order to receive payment from 1cpanetwork you must submit a W8 or W9 to our accounting department. For affiliates located in the United States you will need to submit a W9 form. For international affiliates please submit a W8. Once you have located the proper form, print it out and fill in the information. You can submit the completed form in one of two ways. You can scan it and email it to accounting@1cpanetwork.com You will receive an email response in 1 to 2 business days confirming that it has been received and filed. As always if you have further questions be sure and contact your affiliate strategist!

Q: How much will I get paid to run 1cpanetwork advertising?

A: All 1cpanetwork campaigns are offered on a CPA, CPL, CPM or CPC basis. 1cpanetwork prides its self on offering its publishers the top payouts on the web. Please log into your account to see our latest offers, or contact your affiliate manager who will work closely with you to ensure that you are running the top offers from our network and which are most suited for you to meet your revenue expectations.

Q: How much does it cost to become a Publisher?

A: At 1cpanetwork we value your business. 1cpanetwork does not charge fees.

Q: Why should I use 1cpanetwork as my CPA Network?

A: 24/7 Technical and customer support, Excellent rates, bi-weekly timely pay-outs, 1000 plus selection of campaigns, most of which are not available on other networks.

Q: How are sales, leads, or downloads tracked?

Everything on the 1cpanetwork Network is tracked in real-time using state of the art and verified tracking tools. Publishers and Advertisers receive logins to our backend reporting areas so that they can watch campaign performance in real-time.

Q: How do I join?

A: Fill out a our membership form located here

Q: Will you be gathering personally identifiable information about my users?

A: No, NEVER. This is not a practice that 1cpanetwork Implores. As an ethical Network and an industry leader, we take user privacy very seriously.

Q: I am a publisher, can I also become an Advertiser?

A: Absolutely! 1cpanetwork considers their advertisers and Publishers to be family and where possible would rather keep business “within the family” Please do not hesitate to contact us regarding extending our business relationship from a publisher to an advertiser and vice versa.

Q: How long does it take to be set up as a Publisher?

A: Not very long at all. As soon as publishers submit their applications, their information is sent into queue so that the setup process can begin and that there is no delay to earning revenues.

Q: How do I contact 1cpanetwork?

A: Easily! Call us, email us or Come by the office. All of our contact information can be found at the contact us page.

Advertisers

Q: What offers perform well for you?

A: 1cpanetwork promotes the top offers in every vertical in the industry. In order to maximize performance and conversions, 1cpanetwork’s expert team will analyze each individual campaign to ensure its profitable success.

Q: What types of traffic do you offer?

A: 1cpanetwork offers a variety of traffic. All of which is high quality and often exclusive. A general breakdown is as follows: 35% Double Opt-In Email 30% Search 30% Onsite 5% Path

Q: How much does it cost to become an Advertiser?

A: At 1cpanetwork we value your business. Unlike some networks who charge setup fees, 1cpanetwork does not. We are eager to work with you and offer free customized set up for new accounts.

Q: How long does it take to be set up as an Advertiser?

A: Not very long at all. As soon as Advertisers submit their applications, their information is sent into queue so that the setup process can begin and that there is no delay to earning revenues.

Q: How do you prevent fraud?

A: 1cpanetwork has the industry leading compliance department, which constantly monitors and audits traffic to make sure advertisers receive the highest quality. 1cpanetwork is also extremely selective with the publishers allowed in the network. Each publisher who applies goes through a strict approval process including two references and phone verification, which results in increased ROI for advertisers.

Q: How much volume can you do on my offer?

A: 1cpanetwork’s top campaigns in every vertical typically do between $500K each month.

Q: How can I optimize my traffic since you have many different types of publishers?

A: 1cpanetwork provides the ability to set up sub id tracking. This allows you to monitor the leads and clicks each publisher is driving to your offer so you can optimize it accordingly.